Blog · LinkedIn advice

Quantify everything: the CV bullet that gets you shortlisted

Budget, headcount, sites, duration, percentage. Every bullet needs a number — here's the verb + object + scale + outcome pattern that beats a duty list.

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The most common finding across every audit we run: bullets that describe duties instead of results. “Responsible for managing client accounts” tells a recruiter what you were supposed to do. It says nothing about what happened when you did it.

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The pattern: verb + object + scale + outcome

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“Led a 12-person site team across 3 concurrent projects worth R80m, delivered on programme with zero lost-time injuries.” Verb (Led), object (site team), scale (12 people, 3 projects, R80m), outcome (on programme, zero LTIs). Every one of those numbers is a hook a recruiter can grab in a six-second scan.

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What counts as scale

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Budget (R-values, ₦, GH₵, KSh — whatever the market counts in), headcount, sites, tonnage, users, transactions, duration, percentage change. If your sector counts it, your bullet should state it. And never convert your currency: if you earned your scale in naira, say naira.

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The duty-list test

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Read each bullet and ask: could this sentence appear on the JD I was hired from? If yes, it's a duty, not a result. Duties are interchangeable — you and two hundred other applicants “managed stakeholder relationships”. Results are yours alone.

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The Experience dimension of our audit scores exactly this, quoting the bullets that read as duties. Run the free audit and see which of yours are costing you.

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Check how your profile scores on this.

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